To some people, it is easy to promote their blog on social media because they are already ‘popular’ amongst friends and family or have friends and family who care. Perhaps you don’t. So how do you promote your blog if you are not ‘popular?’

 Often advice given to new bloggers is to ‘promote your blog on social media.’ But perhaps you’ve tried it and only get less then 5 likes or people simply don’t care.

Not all hope is lost. 

In this post, I will be showing you ways to promote your blog on social media even if you are not popular or perhaps shy.

Go to where you are wanted. 

There is a website called medium. It’s a large community of people who like to read. You can post your blog post there and it will show it to people who search specifically to read blog posts daily. This will expose your blog to an even bigger audience outside of WordPress.

Also, if you do not want your friends and family to know that you are blogging, this is a great way to go as opposed to Facebook, etc. where all your friends and family see your every move.

Use social media:

Everyone seems to be saying that you should sign up for as many social media as possible because that gives you a bigger audience. All of that is true.

But being on social media promoting your content continuously can suck your soul . The danger with this is:

  • If you over promote your blog, especially if it’s still small, your family/ friends/ followers can get tired of seeing it and thus start skipping your post. 
  • If you don’t get any response you will feel like a failure.
  • You spend your entire time promoting your content and forget about your real physical life outside of social media.

Choose the right type of social media for you.

Choose one or two social media that you can handle. Preferably ones that you have the most following on.

Then set aside time to promote your blog.

For me, this is Facebook. I know when I post on Facebook, many people will come and check my blog out because my parents, siblings, childhood friends, etc are on there. It’s easier to get people who already know you to check out your blog as opposed to strangers that first need to find interest in you. 

When promoting on your other social media, remember to: 

  •   Add value to your audiences lifes.
  • Add entertainment or educational value. Peak their interest. 
  • If the first time they click on your blog is a good expierence, they are more likely to come back when you promote your blog next time.

Example: Do not just post ‘Here’s my blog post, check it out. 

Instead, use an interesting picture. Preferably one you took, that will make people wonder ‘What is he/she up to?’

Words are very powerful. Use words that will attract people to your post. Get their emotions involved.

Do not just post a link to your blog post. Make them see why it will be beneficial for them to check your post out.

Try different apps to make your content a bit different from the rest of the people posting. 

(These apps are available on Andriod and iPhone)

If you use videos, try out the app alive. It’s the video editor Beyonce uses for her creative videos. It’s free. It makes your video come alive by giving you emotions that have motion, filters that are different from Instagram, songs, interesting text styles, and there’s a whole lot more on that app. It works on Android and iPhone. It’s easy and free, so why not check it out? (Not sponsored)

Other interesting video editor apps to check out; are Hyperlapse & Squaready

To bring more attention to your pictures Snapseed is very effective. You can change the contrast, brightness, etc on it. But so does Instagram right, so why Snapseed? Everyone is using Instagram filters, Snapseed will make your pictures stand out, just because you are not using the same filters everyone else is using. It also gives you more options to play around.

If you are on Instagram you will notice that some of your pictures do not entirely fit into the screen. No crop is a photo editor that allows you to post the entire picture to your Instagram without cropping it. It also has filters, texts, and many more functions. Play around with it

Get inspiration from the people you admire.

Go visit the social media of the people you admire. What do you like about their social media? Use that as inspiration and create your own.

If you want to read more about this topic, I’ve written more blog posts about it here.


13 responses to “Not popular?How to promote your blog via social media.”

  1. Carol // Aussie Mum Blogger Avatar

    Hi Chantal! Another fabulous post! I didn’t know about Medium and will check it out! I do try and promote my blog. In fact, I use Instagram and I have come to hate the app! At one point, I was going to delete the app altogether. I find people only add you to get an add back! There’s no real interaction. And I definitely did feel like a failure, like you stated above! The issue, was because I was promoting it just to strangers, I didn’t want my relatives or friends to know about it. It is hard and slow…


    Liked by 1 person

    1. Chantal De Geus Avatar

      Hey Carol! Always nice to see you on my blog. I kinda look forward to your input haahahaa! SInce I’ve used meduim it really helped me getting more traffic on my blog. But I have to warn you, it doesn’t work straight way. I almost stop posting on there, but I’m happy I didn’t. Because now I get lots of traffic 🙂 Some things work and other not so much!

      Liked by 1 person

      1. Carol // Aussie Mum Blogger Avatar

        I’ve been using Bloglovin lately, what is your view on that website? And what’s the difference with Bloglovin and medium?

        Haha thanks! I love reading your blog, your style of writing is so captivating! It always makes me want to comment haha! Thanks for the advice, I’ll keep it in mind so that I don’t feel like a failure 😄😘


  2. Patty Z Avatar
    Patty Z

    Thanks or the tips!

    Liked by 1 person

    1. Chantal De Geus Avatar

      Hey Patty. it’s nice to have you here again! And as always, thanks for the comment. It lets me know you enjoyed the post. 🙂


  3. courtalex95 Avatar

    I have heard about Medium, but never thought to use it for my blog. I will have to look into that! Also, I do think one of these days I have to stop being so shy about my blog and just start sharing it with my Facebook friends. I’m sure no one actually cares that much to think anything badly of it, or bash it outwardly. Even if so, a lot of hard work has gone into it, so there shouldn’t be a need to be scared….right?

    Liked by 1 person

    1. Chantal De Geus Avatar

      Yeah posting to your personal social pages can suck at times. I’ happy that you decided to give it a go. I’m sure you will get more traffic. And people will love your content. Even your youtube videos. You are confident and bring your points across very clear and well. I use to make quick videos but then I saw your video about self love and was so inspired by it. That’s why I made that long ‘how to get subscribers video’ Just thought you should know 🙂

      Liked by 1 person

      1. courtalex95 Avatar

        Thank you so much 😭💕 That makes me feel really good 🙂 You’re so sweet!!


  4. Thefitfrequentflyer Avatar

    This post was so helpful. I’ve been looking for a video editing app and asking everyone! This was a very different, and helpful, post about beginning blogging tips. Thanks!

    Liked by 1 person

    1. Chantal De Geus Avatar

      This means so so so much to me. Let me know how you if you like any of the apps! 🙂

      Liked by 1 person

  5. Deanna Avatar

    Love all these beginner blogger posts! Thank you so much for sharing all this information!

    Liked by 1 person

    1. Chantal De Geus Avatar

      In the 7years of blogging I’ve made so many mistakes, so I’m really happy that my tips are helping! thanks for making me smile! 🙂

      Liked by 1 person

  6. Naturally Nequia Avatar
    Naturally Nequia

    Thank you soo much. Just what I needed. I have not heard of any of this until now😊


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