To some people, it is easy to promote their blog on social media because they are already ‘popular’ amongst friends and family or have friends and family who care. Perhaps you don’t. So how do you promote your blog if you are not ‘popular?’
Often advice given to new bloggers is to ‘promote your blog on social media.’ But perhaps you’ve tried it and only get less then 5 likes or people simply don’t care.
Not all hope is lost.
In this post, I will be showing you ways to promote your blog on social media even if you are not popular or perhaps shy.
Go to where you are wanted.
There is a website called medium. It’s a large community of people who like to read. You can post your blog post there and it will show it to people who search specifically to read blog posts daily. This will expose your blog to an even bigger audience outside of WordPress.
Also, if you do not want your friends and family to know that you are blogging, this is a great way to go as opposed to Facebook, etc. where all your friends and family see your every move.
Use social media:
Everyone seems to be saying that you should sign up for as many social media as possible because that gives you a bigger audience. All of that is true.
But being on social media promoting your content continuously can suck your soul . The danger with this is:
- If you over promote your blog, especially if it’s still small, your family/ friends/ followers can get tired of seeing it and thus start skipping your post.
- If you don’t get any response you will feel like a failure.
- You spend your entire time promoting your content and forget about your real physical life outside of social media.
Choose the right type of social media for you.
Choose one or two social media that you can handle. Preferably ones that you have the most following on.
Then set aside time to promote your blog.
For me, this is Facebook. I know when I post on Facebook, many people will come and check my blog out because my parents, siblings, childhood friends, etc are on there. It’s easier to get people who already know you to check out your blog as opposed to strangers that first need to find interest in you.
When promoting on your other social media, remember to:
- Add value to your audiences lifes.
- Add entertainment or educational value. Peak their interest.
- If the first time they click on your blog is a good expierence, they are more likely to come back when you promote your blog next time.
Example: Do not just post ‘Here’s my blog post, check it out.
Instead, use an interesting picture. Preferably one you took, that will make people wonder ‘What is he/she up to?’
Words are very powerful. Use words that will attract people to your post. Get their emotions involved.
Do not just post a link to your blog post. Make them see why it will be beneficial for them to check your post out.
Try different apps to make your content a bit different from the rest of the people posting.
(These apps are available on Andriod and iPhone)
If you use videos, try out the app alive. It’s the video editor Beyonce uses for her creative videos. It’s free. It makes your video come alive by giving you emotions that have motion, filters that are different from Instagram, songs, interesting text styles, and there’s a whole lot more on that app. It works on Android and iPhone. It’s easy and free, so why not check it out? (Not sponsored)
Other interesting video editor apps to check out; are Hyperlapse & Squaready
To bring more attention to your pictures Snapseed is very effective. You can change the contrast, brightness, etc on it. But so does Instagram right, so why Snapseed? Everyone is using Instagram filters, Snapseed will make your pictures stand out, just because you are not using the same filters everyone else is using. It also gives you more options to play around.
If you are on Instagram you will notice that some of your pictures do not entirely fit into the screen. No crop is a photo editor that allows you to post the entire picture to your Instagram without cropping it. It also has filters, texts, and many more functions. Play around with it
Get inspiration from the people you admire.
Go visit the social media of the people you admire. What do you like about their social media? Use that as inspiration and create your own.
If you want to read more about this topic, I’ve written more blog posts about it here.
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